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Introduction

Videography encompasses a wide range of styles and techniques, each suited for different types of projects. Understanding these styles and what our clients want helps us create the most fitting and impactful videos for them, this can be anything and everything from weddings to corporate events and family gatherings.

Documentary Style Videography

Documentary-style videography focuses on capturing natural, unscripted moments, emphasizing storytelling. I find this style particularly effective for weddings, where the genuine emotions and interactions are best caught as they happen. It’s also great for corporate stories, providing an authentic view of company culture. This style of shooting offers the most raw experience. It by far my most favorite style to shoot.

Cinematic Videography

Cinematic videography is all about high production value, using techniques like slow-motion and drone shots to create visually stunning videos. Other technics would also include using gimbals and shooting stuff in 60 frames per second. (60Fps) This style works wonders for weddings and music videos, where dramatic, memorable visuals are essential. My team and I love crafting cinematic wedding videos that feel like a movie trailer of the couple's special day.

Traditional Videography

Traditional videography offers a straightforward approach with minimal editing, perfect for corporate events and family gatherings. This style captures the event as it happens, focusing on clarity and simplicity. I often use this for seminars and conferences, where the content is the main focus. This style is what most people relate with when thinking of a videographer.

Journalistic Videography

Journalistic videography emphasizes real-time coverage and authenticity, ideal for news events and documentaries. This style is about capturing moments as they unfold, providing an accurate and immediate representation. It’s also effective for social events, where authenticity is key.

Short-form vs. Long-form Videography

Short-form videography is great for social media and commercials, delivering quick, engaging content. Long-form videography, on the other hand, allows for detailed storytelling, perfect for documentaries and full-length films. In wedding videography, we often create both a highlight reel and a full-length video to cater to different viewing preferences. You can read about that here

Specialized Videography Fields

Wedding videography is a significant part of what we do, incorporating documentary, cinematic, and traditional styles to capture the day beautifully. Corporate videography requires aligning videos with the brand's message, whether for promotional content or internal communications. Event videography, real estate videos, and music video production each come with their own unique challenges and rewards.

Technical Aspects of Videography

Choosing the right camera and equipment is crucial. I use mirror less cameras, Everything from Sony A7S3 to Sony FX6, all based on the project’s needs. You can learn more about what equipment we use here: Our Gear Locker
Lighting and sound are equally important, with tools like tripods, gimbals, and microphones enhancing the video quality. For example, using a three-point lighting setup can significantly improve the visual appeal of wedding videos and corporate videos.

Creative Approaches in Videography

Planning a video shoot with detailed story boarding ensures that every shot contributes to the narrative. Incorporating drone footage can add a breathtaking perspective, while special effects and CGI can bring a creative vision to life. I also enjoy experimenting with different transitions and cuts to enhance storytelling.

Videography for Different Platforms

Creating videos for social media requires a different approach than for websites or blogs. My team and I tailor our techniques to fit the platform, whether it’s optimizing videos for mobile viewing or ensuring they meet the specific requirements of platforms like Instagram, TikTok, or YouTube. Livestreaming is another area we focus on, providing real-time engagement with the audience.

Business and Marketing Videography

Building a strong videography portfolio and marketing our services are essential for success. We set competitive prices and focus on networking to find clients. Legal considerations, such as obtaining proper permissions and ensuring compliance. With that we have also gone a long way and ensure a strong trust in our work. Something that happens with time and good work ethic.

Conclusion

Understanding and mastering different videography styles and techniques can elevate the quality of your work and meet the diverse needs of clients. Whether it’s a wedding, corporate event, or a creative project, choosing the right approach makes all the difference. I hope that after reading this you are one step closer to achieving your goal and ever so slightly more prepared.

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